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Facebook, LinkedIn, Pinterest, Google+, Google My Business, Twitter, Instagram… There are numerous options available when it’s time to open a social media account and we can’t emphasize enough how important it is for businesses to have an online presence!

Before getting started…

First, it’s important to know that you shouldn’t rush into things and open an account on every social media site out there. You need to think about your company’s goals. That might seem obvious, but it’s essential to have a sound strategy before you get started. To do so, you need to ask yourself a few questions. Does your company need to be present on EVERY platform? Do you need to post content every day? What type of content do you want to publish? Do you want to write about your services and special offers or would you like to share informational content? Do you want to generate sales or increase your visibility? Who is your target audience? Where is your target audience? Here is an overview of some questions you should ask yourself before you begin. They’ll help you make an action plan and guide you when it comes time to deciding which platforms can help you reach your objectives.

Even though it’s important to be present on social media, you can’t go about it haphazardly! If you have disparate accounts and your brand image isn’t coherent throughout your platforms, you’ll actually be hindering the process. It’s better to be present on only a few platforms and carefully curate the content that’s published instead of being present everywhere in a disorganized way. The social media channels you use will serve as window into your company. How do you want your organization to be perceived by your target audience?

In sum, no matter which platform(s) you pick, your company needs to adopt a clear editorial policy about the content that will be shared. And if you are starting from scratch, you’ll need to work hard to build a community of followers. You need to create interesting content to reach quality followers and potential clients. It’s better to have high-quality followers that interact with your content than a huge following who remain silent.