Have you ever consulted online comments and recommendations for brands and stores before purchasing an item? If you have, you\u2019re not alone! In fact, it is estimated that 78.3% of Quebecers go online to find information about a product before they make a purchase. Consumers use information to make a choice and consider reviews and comments left on a company\u2019s website and their social media channels. Imagine how an average of 4.5 stars (out of 5) on a company page can influence a potential sale. On the other hand, imagine a company with an average rating of 2 stars\u2026 We bet you\u2019ll be more inclined to deal with the company with the better rating and positive comments.<\/p>\n
Social media plays an important role in our lives. We use it to communicate with loved ones, create content, and interact with the brands we love. It now only takes a few clicks to get the information you want or to contact a company. If it\u2019s easy for a consumer to share their opinion on a brand or service, you shouldn\u2019t underestimate the amount of work it takes for companies. In fact, in addition to making sure they\u2019re adequately represented on social media, companies must also monitor their online reputation at all times to answer the needs of their clients.<\/p>\n
Obviously, positive comments and recommendations from satisfied clients are always enjoyable to manage, but negative opinions can muddle things up. Sometimes, we need to manage situations where an individual with an incomplete or made-up name leaves a comment about a situation that occurred at one of our client\u2019s place of business and when we attempt to contact this individual for more information, we are met with\u2026 silence! We then need to redouble our efforts and work in tandem with the client on social media to understand the situation and to be able to find the individual who has left that comment. Very often, we are the first point of contact with the customer on social media after they\u2019ve left their opinion. Our ultimate goal is to provide enough information to our client so they can follow up on their side in order for the negative comment to be transformed into a positive one. Keep in mind that it is not possible to delete a negative comment on social media. However, the person who wrote it can modify it as they wish.<\/p>\n
In our line of work, speed is essential. By responding to every comment a few minutes after they are published, we make sure that situations are handled and that they do not get out of hand. All our clients can therefore benefit from their brand being positively perceived on various social media channels.<\/p>\n
In sum, you need to pay attention to your brand\u2019s online reputation and doing so requires time and energy. Do you need a hand to manage your online reputation? You\u2019re in luck because we can help, 24 hours a day, seven days a week, 365 days a year!<\/p>\n","protected":false},"excerpt":{"rendered":"
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